Why Use Internet Marketing
With all the talk about AdSense marketing and pay-per-click ads, are you even taking advantage of this avenue of revenue? There are vast amounts of untapped resources on the Internet for promoting your business, product, or service. However, in order to tap those resources, you must actually dive into the Internet world and be serious about your Internet marketing campaign. That brings the question, are you? Are you taking advantage of Internet marketing?
Internet marketing is, like most things, not for everyone. Perhaps your business is mostly word of mouth or a small group of clients that never grows or a worldwide conglomerate like Dupont, which is the epitome of anti-Internet marketing (when was the last time you saw a Dupont ad online?). Maybe you are happy staying that way. Maybe you do not know enough about Internet marketing to really take advantage. What you need to know is what it really entails and see how easy online ad campaigns really are.
There are two basic principles you can use to start your Internet marketing empire, content and links.
Some Internet marketing gurus have been using online articles for years. They understand the importance of original quality content and already use keywords that will drive critical traffic to their sites. Our own staff members are major proponents of online articles. However, it takes time to write articles. If you Google "free online article sites" there will be thousands of results. Each wants original content and it is your obligation to provide them with original content. A good article needs not be more than for or five paragraphs, but they need to be original. And driving traffic improves when you submit more articles to more sites, sometimes dozens of sites. This obviously takes a lot of time. No one is saying that all articles must be written and submitted in one day. In fact, that is the opposite of what you want to do, instead submitting one or two articles a week. Writing the articles, though, still takes time, no matter what time scale you use for submission.
It is important that content is original. The webmaster could have content on his or her site that relates to an article already submitted on a site like Ezine Articles or Article Emporium. Including a link in the article to your AdSense site, especially one with high page ranks, will be recognized by Google robots, which increases the number of links to your website, therein increasing your own page rank. This helps the website increase in page rank when indexed by search engines.
Three tips for succeeding with quality content: 1. Write quality original content, keyword dense articles, and include links back to your AdSense website. Backlinks are your friends. 2. Build high quality original content on your websites. Include specific keywords relevant to your content and the article designed to attract visitors. 3. Include Google Adsense ads that are relevant to your keywords. Everything should follow a theme driven around your desired keywords.
Backlinks is the complement to content. You can have the best possible website on the Internet. Your golf clubs site could contain all information ever recorded in history on the subject. However, no one will know about your site if there are no links to it. A backlink is a hyperlink to your website from another website. But not all backlinks are created equal. A backlink from a website with high page rank will be more valuable to the search engine world than one from a website with low page rank. An easy way to find page rank is to install the Google Toolbar and enable the button for Page Rank. The Page Rank button will appear, and a green status bar will show for sites with page ranks, more for a higher site and less or none for a poor ranked site. To test back links, click the Page Rank button and choose Back Link. A web page will appear showing all the sites that have links to your website. It is that easy.
Unless your website is a Microsoft or Google, your back links are going to have to come from you or a friend. That is where the articles mentioned earlier are useful. Create an original article, add a link to your site, submit it, and upon approval, you have a backlink to your website from a high page ranked website.
Internet marketing campaigns are very useful, and compared to other media like radio or television. A website domain can be purchased from GoDaddy for around $13 for a year, a price which sometimes goes down for sales or is reduced when bulk domains are purchased. Hosting can be less than $10 per month for some hosting companies. Website development, depending on content and size, can be less than $2000. If you create the site yourself, then there is only the cost of time. An alternative is blogging, which is available for free in numerous places on the Internet. The summary result is that the most time is dedicated to increasing traffic to your site, which requires a carefully laid out plan for increasing original content and backlinks to your site or blog. There is no reason not to at least try an Internet marketing campaign. Create a strategy around some keywords you know well and can write intelligently about and begin your quest to increase AdSense revenue.
Internet marketing is, like most things, not for everyone. Perhaps your business is mostly word of mouth or a small group of clients that never grows or a worldwide conglomerate like Dupont, which is the epitome of anti-Internet marketing (when was the last time you saw a Dupont ad online?). Maybe you are happy staying that way. Maybe you do not know enough about Internet marketing to really take advantage. What you need to know is what it really entails and see how easy online ad campaigns really are.
There are two basic principles you can use to start your Internet marketing empire, content and links.
Some Internet marketing gurus have been using online articles for years. They understand the importance of original quality content and already use keywords that will drive critical traffic to their sites. Our own staff members are major proponents of online articles. However, it takes time to write articles. If you Google "free online article sites" there will be thousands of results. Each wants original content and it is your obligation to provide them with original content. A good article needs not be more than for or five paragraphs, but they need to be original. And driving traffic improves when you submit more articles to more sites, sometimes dozens of sites. This obviously takes a lot of time. No one is saying that all articles must be written and submitted in one day. In fact, that is the opposite of what you want to do, instead submitting one or two articles a week. Writing the articles, though, still takes time, no matter what time scale you use for submission.
It is important that content is original. The webmaster could have content on his or her site that relates to an article already submitted on a site like Ezine Articles or Article Emporium. Including a link in the article to your AdSense site, especially one with high page ranks, will be recognized by Google robots, which increases the number of links to your website, therein increasing your own page rank. This helps the website increase in page rank when indexed by search engines.
Three tips for succeeding with quality content: 1. Write quality original content, keyword dense articles, and include links back to your AdSense website. Backlinks are your friends. 2. Build high quality original content on your websites. Include specific keywords relevant to your content and the article designed to attract visitors. 3. Include Google Adsense ads that are relevant to your keywords. Everything should follow a theme driven around your desired keywords.
Backlinks is the complement to content. You can have the best possible website on the Internet. Your golf clubs site could contain all information ever recorded in history on the subject. However, no one will know about your site if there are no links to it. A backlink is a hyperlink to your website from another website. But not all backlinks are created equal. A backlink from a website with high page rank will be more valuable to the search engine world than one from a website with low page rank. An easy way to find page rank is to install the Google Toolbar and enable the button for Page Rank. The Page Rank button will appear, and a green status bar will show for sites with page ranks, more for a higher site and less or none for a poor ranked site. To test back links, click the Page Rank button and choose Back Link. A web page will appear showing all the sites that have links to your website. It is that easy.
Unless your website is a Microsoft or Google, your back links are going to have to come from you or a friend. That is where the articles mentioned earlier are useful. Create an original article, add a link to your site, submit it, and upon approval, you have a backlink to your website from a high page ranked website.
Internet marketing campaigns are very useful, and compared to other media like radio or television. A website domain can be purchased from GoDaddy for around $13 for a year, a price which sometimes goes down for sales or is reduced when bulk domains are purchased. Hosting can be less than $10 per month for some hosting companies. Website development, depending on content and size, can be less than $2000. If you create the site yourself, then there is only the cost of time. An alternative is blogging, which is available for free in numerous places on the Internet. The summary result is that the most time is dedicated to increasing traffic to your site, which requires a carefully laid out plan for increasing original content and backlinks to your site or blog. There is no reason not to at least try an Internet marketing campaign. Create a strategy around some keywords you know well and can write intelligently about and begin your quest to increase AdSense revenue.
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